Madonna Hires Male Models to Help Deliver Her Scent

Madonna is fully aware that yes, sex sells. The Material Girl had her new fragrance, Truth or Dare, hand delivered to beauty editors by two gorgeous male models. What better way to pep up a dull day? Making a lasting impression and whetting a few appetites in the process, Madonna had the two models greet Allure's Beauty News Editor, Heather Muir, with one dressed all in black and another in white.

"I have always been obsessed by fragrance," Madonna mused to WWD last month. "And for years I wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".  So what does this provocative scent smell like?

"A white floral that plays on dual forces: gardenia and tuberose," Madge revealed. The model dressed in white held tuberose and gardenia, which Madonna said was symbolic of her of her mother. The second model in Black held the striking white perfume bottle.