Madonna, the pop singer-turned-director, will be in Berlin this Saturday to present footage from her W.E. to overseas distributors.
Sales agent IM Global will be screening clips to around 200 invited guests but has held back from making any pre-sales until now. This is a tactic which IM Global used successfully before with A Single Man.
“We think distributors are going to get a huge buzz out of the quality of what they will see,” IM Global CEO Stuart Ford tells me. “Sometimes there’s no substitute for letting the footage and the filmmaker speak for themselves.”
W.E. stars Abbie Cornish as a modern-day New Yorker obsessed with the royal love story between Britain’s King Edward VII (James D’Arcy) and American divorcee Wallis Simpson (Andrea Riseborough). The pic is still in post and will be for several months.