The popstar is loaning out her costumes for an exhibit at Macy’s department store in Los Angeles to boost sales of her Material Girl juniors line. On display for just two hours, costumes will include Madonna's Jean Paul Gaultier-designed corsets from her 1990 Blonde Ambition concert tour and the beaded white Bob Mackie gown she wore to the 1991 Academy Awards.
“The pop-up exhibit at Macy’s perfectly exemplifies the inspiration and spirit of the Material Girl line and will give my fans a great opportunity to see the evolution of my style over the years,” Madonna told WWD.
The singer reportedly chose the outfits herself for the exhibit, with help from her long-time stylist and costume designer Arianne Phillips, who is overseeing its installation at Macy’s. It’s the first time Madonna has loaned out pieces from her own archives for a public display dedicated solely to her costume history.
Fans can also expect to see the printed neon green stretch skirt Madonna wore in the 1984 Borderline video, and the black satin bustier with gold nipple caps and tassels from the Open Your Heart video.
Perhaps Madonna’s single-most famous look in the exhibit dates back to 1984, when she donned a wedding dress and rolled around the floor of the MTV Video Music Awards to sing Like a Virgin. The entire ensemble will be shown, including a white lace corset, white tulle skirt with dot motif, white tulle veil, white lace fingerless gloves and a silver Boy Toy belt.
“It’s a magical thing to bring all these iconic pieces together in one place,” said Dari Marder, chief marketing officer at Iconix Brand Group, which is Madonna’s partner in Material Girl, selling it into 600 Macy’s doors currently. “This will show customers how influential Madonna has been to fashion and how that influences Material Girl today.”
Madonna's costume exhibition can be viewed at Macy’s Century City, Los Angeles, from 6pm-8pm this Thursday.