Thursday, March 21, 2013

Madonna and Steven Klein's "Secret Project"

Madonna's "Secret Project" has turned out to be Steven Klein's "Secret Project," and the first video from it is this rather familiar-looking snippet.

Doesn't it remind you of "iamamiwhoami" from 2010?
And haven't we seen high-fashion models with black-painted skin quite a lot?

We'll see if what comes out of this is interesting, or if all the hype and manufactured buzz was required to counteract a collective yawn from art lovers.

In 2003, Klein collaborated with Madonna, creating an exhibition installation named X-STaTIC PRO=CeSS. It included photography from the photoshoot in W Magazine and seven video segments. The installation ran from March 28 to May 3, 2003 in New York gallery, Deitch Projects, it then travelled the world in an edited form.

Klein has recently directed the music video for Madonna's single, "Gang Bang."

From 12/12: "Madonna and long time friend and collaborator Steven Klein did a 2 day shoot in Argentina for an unknown project. The two images below have surfaced from the set and it also involves some her MDNA dancers, stylist Arianne Phillips and art director Giovanni Bianco. Being a two day project and judging by the set above it must be a video shoot and not just a mere photo session with Klein. Some fans are swearing it is the Gang Bang video because she wanted to do a video for that song since the MDNA album came out. Others say it might be Beautiful Killer. The art director came to twitter and said it is not Love Spent. Might be a new song, another art installation with Klein, who knows?"