Wednesday, October 23, 2013

A SWEET SPOT IN THE HEART OF TORONTO


Hard Candy Fitness, the global luxury fitness brand in partnership with Madonna and New Evolution Ventures (NeV), today announced the October 31st opening of Hard Candy Fitness Toronto located at 382 Yonge Street. The exquisite 42,000 sq. ft. facility is the brand's first club in North America and the largest of all current Hard Candy Fitness gyms whose current locations include Rome, Sydney, Santiago, Mexico City, Moscow, St. Petersburg, Russia, and Berlin. 

"We are very excited about the opening of Toronto's new Hard Candy Fitness," said Leonard Schlemm, chairman and co-owner, of Hard Candy Fitness Toronto. "The club is in one of the city's most beautiful condominium towers in arguably the most vibrant neighborhood in Toronto."

This full-scale club will exude the brand's signature modern style with high-end amenities, extensive cardio, functional strength and personal training spaces, state-of-the-art equipment, saunas, steam rooms, custom juice bar and an all-around rooftop terrace. Hard Candy Fitness Toronto members will benefit from unique group fitness programming with studios for everything from cycling and Pilates to yoga and cardio-dance - including Hard Candy Fitness' signature Addicted to Sweat workouts. Madonna and her long-time personal trainer, Nicole Winhoffer were directly involved in the selection of each Addicted to Sweat instructors at the Toronto location.

The club will be located on the top retail floor of the newly-constructed, 78-story Aura building at College Park. Built by the Canderel Real Estate Development Corporation, the building will be the tallest condominium in Canada with stunning views of the cityscape with an adjacent three acre park. The Toronto team, led by its President and CEO Annick-Isabelle Marcoux is made up of some of the top fitness experts and trainers in Canada.

Exclusive promotional membership packages are now available. For details, or to enroll, visit www.hardcandyfitnesstoronto.com, emailinfo@hardcandyfitnesstoronto.com, or call 416-979-1645.

Hard Candy Fitness is expected to announce the opening of several other locations this year as it continues its expansion into destination cities around the world. Madonna recently attended the official opening of Hard Candy Fitness in Berlin and taught an "Addicted To Sweat" class.