Madonna‘s accomplishments this era have been disproportionately…top heavy.
Meaning her endeavors usually pull in record-breaking numbers their debuting week, only to completely lose steam and die-out in their following weeks. Take the No. 1 flop ‘Give Me All Your Luvin’ for example. Continuing Madge’s latest pattern of see-sawed success comes ‘MDNA’‘s second week sales figures which are expected to set a new record as the largest 1st-to-2nd week drop in Billboard history. According to Forbes, ‘MDNA’ is slated to pull in a approx. 46K in its second week dropping a whopping 88% from first week’s high of 359K. “Most of Madonna’s first week sales were CDs that were included in the sale of concert tickets. That promotion artificially inflated Madonna’s numbers, putting her first before Lionel Richie and his “Tuskegee” album. In the second week, Richie fell only 47% and sold about 110,000 albums–which is normal.” Wow, that’s a record we’re sure Lady Gaga isn’t hard pressed to top any time soon.
The question is — are you surprised? ‘MDNA’ had a non-existent promotional campaign, received mixed reviews, and failed to produced a solid hit single for the 53 year old.
No use crying over spilled [sour] milk, bring on the tour!