Thursday, May 16, 2013
Material Girl: Rita Ora
RITA ORA should get used to wearing cone bras and leotards.
She’s signed a £500,000 deal to be the face of MADONNA’s clothing brand, Material Girl.
The singer has already shot campaign photos for the label, which is run by Madge and her daughter LOURDES.
And the endorsement from the veteran star could help Rita crack the US, where she still needs a big break. A source said: “Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her.
“They met at the Met Ball in New York last week and Madonna admired Rita’s attitude so signed the idea off.
“Rita jumped at the chance because she’s such a fan of the Queen Of Pop.
“She also hopes it will help her crack the States in the same way she has the UK.” Rita already has an influential mentor in JAY-Z. He signed her to his label Roc Nation when she was just a teenager.
Rita’s in good company posing in Madonna and Lourdes’s clobber.
KELLY OSBOURNE, GEORGIA MAY JAGGER and American singer, actress and model TAYLOR MOMSEN have all modelled for Material Girl.
The brand, sold in Macy’s stores in the US, is 1980s inspired and is aimed at teenagers.
It means a lot of the creative direction comes from young Lourdes.
That will please Rita when the pics are plastered all over billboards.