Singer Rita Ora turns tourist in her debut modelling turn for Madonna and her daughter's label, Material Girl.
Chart-topper Rita Ora might have been born in Kosovo, but London has been her home since she was just a few months old. With that in mind, her debut as the face of Madonna's clothing line sees her pull a series of poses around the capital's most famous landmarks.
The 22-year-old Rihanna lookalike was signed up as the face of Material Girl, which Madonna collaborates on with her 16-year-old daughter Lourdes in May. Taking over from fellow Brit Georgia May Jagger, she was rumoured to have bagged a £500,000 paycheck in the process.
Posing in front of the London Eye, the Houses of Parliament and a red telephone box, Ora also rides on an open-top bus, treads the steps at Piccadilly Circus Tube station and dons a bearskin outside the gates of Green Park - with Buckingham Palace just out of shot.
Sadly the Material Girl site doesn't offer shipping to the UK, but it does include a guide to London, citing Tayyabs in Whitechapel as a good place to go for a curry (and we'd wholeheartedly agree) and enjoying afternoon tea at the Orangery as a must.
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Ora follows in the footsteps of Kelly Osbourne and Taylor Momsen, who have previously modelled for the teen-targeted, Eighties-centric label.
Ora, who was signed to Jay-Z's label Roc Nation when she was a teenager, will no doubt want to emulate Madonna's legendary career. With this campaign under her belt - she's certainly one pair of shoes closer to the original queen of pop herself.
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