The Super Bowl is still two months away but two Montreal companies have already scored a touchdown, partnering with pop icon Madonna to create the half-time show.
World-renowned Cirque du Soleil and multimedia show producer Moment Factory are working with the Material Girl to craft an eye-popping spectacle for the Feb. 5 gridiron showdown in Indianapolis.
It's no easy trick -- Super Bowl half-time shows can generate as much buzz as the game. Just ask Janet Jackson, whose appearance helped to make the phrase "wardrobe malfunction" part of the language.
"This is one very, very challenging project for us," says Eric Fournier, the executive producer at Moment Factory. "You've got to make sure everything works perfectly."
But don't be singing Like A Virgin when it comes to his company or the Cirque's handling of these types of events.
