Sunday, December 11, 2011

I'll Remember...1989

Her controversial artistic vision cost Madonna a lucrative ad campaign in 1989. Before Like A Prayer was released, Pepsi announced that it had signed a $5 million deal in which they would feature her new video in a commercial and sponsor her next world tour. It was to be used as the global launchpad for the single before it was officially released. Filming brought with it the first signs of trouble, with Madonna refusing to use the Pepsi brand name in it or hold a can of the soft drink. A day after the finished commercial was aired, the official video for Like A Prayer was released to instant protests from religious groups all over the world for its overt Christian references. Protestors also called for a boycott of Pepsi and it's subsidiaries including Kentucky Fried Chicken, and Pizza Hut. Ultimately, Pepsi pulled the plug and also cancelled the larger world tour deal for her. She did get to keep the $5 million, by all accounts.