Wednesday, March 7, 2012


“There’ll Be No ‘MDNA’ Launch Promo”

Controversial. Artistic. Cunning.  These are but a few of the titles Madonna has worn over the course of her illustrious career. However, the trait shining brightest these days is the singer’s “business savvy”.

The MDNA era seems to be mishandled by Madonna's management team BIG time. With three weeks remaining before the release of the megastar’s ‘MDNA’ LP, fans -naturally- have been salivating over her promotional spots. Where she’s performing? Where she’s appearing. So on and so forth. Yet, it seems team Madonna have an altogether different strategy; one which centres on sales of the touring variety, as opposed to album figures.

For when quizzed on promotion for the album, the 53 year old’s manager Guy O’Seary replied on Twitter, offering:

“we don’t have any tv currently scheduled.. will keep you posted
there is no time for promo tour.. We are in full on tour mode.. Need to get it ll together.. working on other ideas..
she’s in full on rehearsals.. a teaser of video coming soon.. and video being edited now.. other things in the works.."

Needless to say an interesting approach; one which presents quite the conundrum.

On the one hand, it makes an abundance of sense. Madge’s album sales have been on a steady decline for the last 10 years. Yet, her tour-on-tour grosses ($) continue to break records. Hence, her new joint 360 deal with Live Nation and Interscope will see the label recoup millions and then some from her forthcoming world tour (which is already sold out in many countries). And with a projected $400 Million box office gross, the trek (which sets sail in May) will generate more for the label than the album would have – even with Lady GaGa type sales.

And yet, there’s the fact that fans who can’t afford her extortionate ticket prices won’t be privy to see their idol any time soon. A fact which sees ‘MDNA’ arguably serve as little more than commercial for a tour which’ll make Madge richer, yet leave many fans out of pocket.

It’s worth noting, though, that the commercial flare of the singles thus far indicate chart success may have been desired. However, after the lukewarm reception to both ‘Give Me All Your Luvin” and ‘Girls Gone Wild’, gears may have changed.

Whatever the case it’ll be interesting to see how the project plays out when it arrives on March 26th.  Let's prey thatthe video for 'Girl Gone Wild' inhances the luke warm/been there done that/reductive song.  Photoshopped single cover and all....just saying.