It all started out so well.
Backed by a mammoth promotional campaign, Madonna‘s “comeback” single ‘Give Me All Your Luvin” seemed poised to smash charts globally.
And yet, merely weeks removed from its release, the song is far from faring well in a number of key territories.
In the UK, a market which Madge has consistently sold in, ‘Luvin” has received anything but that. Indeed, the Nicki Minaj and MIA assisted cut has only managed to scrape the Top 40, peaking at a lowly #37. A feat which sees the track serve as her worst-performing lead single in Britain, and one of her worst performing here full stop.
The single has also fared poorly in Australia, peaking at #25 on the ARIA.
Stateside, the track has enjoyed a somewhat better run, becoming the 53 year old’s first top ten hit on the Billboard Hot 100 since 2008′s ’4 Minutes’, after hitting #10 last week. Yet, backed by the epic buzz of her Super Bowl showing and a cunning radio deal with Clear Channel, anything but that success would have been a colossal disaster.
And yet with the effects of both dimming, many find it no coincidence that the track’s radio spins and iTunes buys have ground to an abrupt halt.
Which begs the question; just how successful is ‘Luvin”?
In one regard, it’s served its true purpose of “advertising” its accompanying album ‘MDNA’, as well as the singer’s forthcoming tour – causing fever pitch anticipation for both. However, it’s also arguable that – given its “youthful” composition and lyrical content – the track has failed in its quest to cement her Madegesty’s relevance to today’s teen-dominated audience.
For yours truly, the track tanked before release, given the multiple flavours of garbage it served up. There’s keeping up with the Joneses, and there’s defecating on your discography – something ol’ Madge has done many times over with this cut. Unfortunate, as on paper, the trio of Madonna, MIA, and Minaj seemed like home-run and then some.
We can only hope ‘MDNA’ serves up better, serves up fresher.
I think that the bad taste for music from this generation, caused by the artists from now, that have a limited sense of talent (there is exceptions) will never make Madonna be seen with the real value she have.
ReplyDeleteSpunkypoop
ReplyDeleteFebruary 22, 2012 at 9:57 am
I personally liked the marketing strategy and political logistics behind the single and album promotions (I get it) but at the end of the day if your song isn’t hot it just isn’t. I love the song and predicted a #1 hit due to the hype and clear channel back up not so much because I liked the song. Madonna did sound a little too immature and did play it very safe on that song and I guess she thought because she had MIA and Nicki Minaj on it that it was destined to go #1. The music video was fun and fresh to look at. Let’s not mention the Super Bowl in which she used as a massive promotional tool, unlike any other legend or artist who ever graced that Super Bowl stage. However, It did not work in her favor. Oh well, maybe it’s all karma from talking smack about Janet Jackson (lol) or maybe it’s just simply the wrong single choice.
She is about to release another single, “Girls Gone Wild” which I feel isn’t a good choice…again she playing safe. I think she should release “Turn Up The Radio”.
Flop, 53 year old trying so hard to be young. Its flopping because she made us gritch so bad watching her dance to think if she’ll pop a hip out at anytime. Some ppl say Madge is killing other icons like Janet and Mariah but you have to realise Mimi and Janet still have intact careers that doesnt look like they are trying so hard to fit in. Janet’s catalog overshadows anything she does today and I believe thats good cause it just shows she was that damn good. Madge in the other hand like we know your the Queen of Pop, we know u brake records, so what are u trying to proof? All she doing is just making herself look like a damn fool on stage and with her current music. Her music hasnt been iconic since the late 90s. Stop fucking it up with garbage like this. Like we get it, your Madonna!
ReplyDeleteUm if you thought this song was going to do ANYTHING beyond the Superbowl, you are a fucking idiot. Madonna already had “Girls Gone Wild” lined up as the 2nd single the week before the Superbowl. The video has been filmed and will come out prob next month. Madonna used MIA and Nicki, the Superbowl, and her Superbowl themes video to get press for “Give Me All Your Luvin” and put herself back on the map. AGAIN, IF YOU REALLY THOUGHT “GIVE ME ALL YOR LUVIN” WAS A SMASH YOU ARE AN IDIOT. It did what it was supposed to. Not EVERY single is meant to be a LEGENDARY SMASH CAREER DEFINING 5-MONTH LONG hit. I swear these new fags have no clue.
ReplyDeleteGirls Gone Wild is more of lead single - and I am sure the video will bring MDNA to life.
ReplyDeleteGive Me was a great teaser, and it put Madonna back on the charts and in people's face. It was perfect for the Super Bowl too! It is what it is - nothing to right home about, but a song that will be one to dance to and have a good time with.
The single reached #10 in USA - which is great! It could have done better with two full weeks of release, but it is what it is. The single is doing OK elsewhere, it failed to really hit the charts in the UK but then again, that is because of how it was sold and that is the fault of Interscope. I think most record companies are more interested in having album sales vs. single sales, so I am sure Interscope is thrilled with the pre-sales of MDNA.
It seems it´s her worst first single from a new album ever, both when it comes to quality and to success.
ReplyDeleteThe funny thing is that she did this to appeal the retarded itunes generation and failed while if she would have released a great and mature song she would have probably perform better on the singles charts. Who knows. Now that people are on Adele mode, if she would have released a “Frozen”, maybe it would have been better for her
She is gonna sell the same amount of albums she´s been doing these last years anyway. Great first week and quickly fading (which is great, no other 53 year old pop star can do that)