Friday, February 10, 2012

Madonna’s New Single Is…

GIRLS GONE WILD

Despite the enormous campaign that supported Madonna‘s ‘Give Me All Ur Lovin’, the track has done all but impress on a charts front.  So in order to generate an even greater buzz for her new ‘MDNA’ LP, the icon has confirmed the name of ‘Luvin‘s follow up single during an interview with Ryan Seacrest.  Already certified as a fan favorite (following reports Britney Spears was to feature on the cut) this doesmakes for a smart singles choice.  Armed with a killer video, on point promo campaign and a number of showstopping performances,’Girls’ may just score Madge that #1 this era is itching for, and the momentum she needs to ensure blockbuster first week figures for its supporting LP. Her latest single ‘Give Me All Your Luvin’ debuted at #13 on the Billboard Hot 100 with 115,000 downloads this week. Not exactly a flop, but not reflective of a song that was performed on the most watched Super Bowl spectacle in TV history.  Side Note: I love Madonna, but she keeps disappointing me in this era. I get her concept, she wants something fun, fresh and uplfiting and I’m all for it. She wants to feel, look and sound young, that’s ok, but she can pull it off without resorting to full-on generic tracks. Where is that ROL Madonna?? ‘GGW’ has ‘COADF’ production, the melody is nothing speical and its lyrics are like a collage of other songs…She is SOOO much better than that.  Anyway, I’ll judge in full when I listen to the full album and I HOPE there are going to be plenty of non-mainstream experimental surprises there…